India Turns Pink

India Turns Pink aims to be a catalyst to change the society's view on breast cancer, to create public awareness about breast cancer, advocate early cancer detection, and inspire corporations, institutions, individuals, organizations and the community at large to extend their support for this noble cause, by giving their time, effort, and resources.
India Turns Pink aims to establish special home care centers on its own or in collaboration for children and adults affected by cancer and also to assist in the formation of support groups.
India Turns Pink has reached around 9,45,000 women across the nation, has inducted about 27,000 Pink warriors and has trained 17,860 individuals in BSE by conducting over 3,240 women empowerment workshops. 374 pink ambassadors have been selected from various walks of life who have established their career.