A strong signature, the tiger symbolizes the founding principles of KENZO: powerful energy, nature as a major inspiration, and the dynamic "Jungle Jap" spirit. Sadly, this fascinating feline is endangered. From perhaps 100,000 a century ago, their numbers declined to an estimated 3,200 wild tigers in 2010. It’s KENZO wish to help preserve these unique animals. For this reason, KENZO is partnering with WWF to support their work to double the number of tigers in the wild by 2022, the next Year of the Tiger in the Chinese zodiac. This ambitious global goal, known as TX2, is delivered in partnership with communities, governments, and conservation organizations. In celebration of this partnership, KENZO has developed an augmented reality app to bring two wild tigers into any environment. Download the app and scan the markers installed in KENZO stores globally – and see these majestic animals come to life.