Create & share photos, stories, & clips with the friends you love.
INSTA Reels bring you a new way to create and discover entertaining short videos. You can watch, like, comment, and share Reels videos in a dedicated space in Explore.
*Watch & create short clips up to 15 seconds long with INSTA Reels.
Add special effects, background music, face filters, emojis, and stickers to bring your ideas to life
Upload your creative video clips and expand your audience with Explore
Enjoy millions of entertaining, funny, and informative videos
Watch & share any Instagram Reels video with your friends
*Add photos and videos to your INSTA Story that disappear after 24 hours, and bring them to life with fun creative tools.
Stories allow you to easily share moments or posts from your day with text, music, stickers, and GIFs to bring your Stories to life
Share memes privately with your friends and have conversations
Boomerangs loop any moment you capture for a fun mini-video while Superzoom lets you add special effects as the camera automatically zooms in
Add polls to your Stories to get more interaction with friends and followers
Choose specific Close Friends who can watch your video clips or make them public
Pin your favorite memories to your profile to keep your Stories alive as Highlights
* Message your friends in Direct
Start fun conversations with one or more friends about what you see on Feed, Stories, and INSTA Reels.
Video chat to connect no matter where you are
Learn about what's trending from your favorite accounts and send them to friends
Send messages to your friends, share posts privately, and receive chat notifications
* Post photos and videos to your INSTA Feed
Upload photos and videos directly from your phone library
Share content with your followers instantly
Post photos and videos to your feed that you want to show on your profile
Post short videos or photo updates from moments in your life
Receive notifications when someone likes or comments on your post
*Search & Explore to Learn More About Your Interests
* Follow your favorite bands, celebrities, actors, athletes, and singers for live updates
* Watch skits, movie scenes, news updates, music performances, sports highlights, and more from your favorite pages
* Check out IGTV for longer videos from your favorite INSTA creators.
* Discover brands and connect with local small businesses
* Shop for products that compliment your personal style.